Fine Art Notebook™

The art world in general, NY, South Florida and Italy in particular…

Let’s endorse e-Flux for the .art domain

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I’d really like to see e-Flux granted the responsibility to administer the .art domain for many reasons, not the least of which is that I’m just a fan of theirs.  I was thinking about it earlier today and I learn so much from their daily emails.  Through these, I stay informed about art exhibits all over the world.  That’s a great service to the art world.

Plus, I’m an old-fashioned gal now that my art education harkens back to the early 90s when writing about art required more than a 500-word web post.  And that makes me particularly fond of the fact that they’re one of the few organizations that distributes art information written by scholars and curators.  They don’t dumb down their content because somebody told them that emails shouldn’t be more than a few paragraphs (which, if I put my marketing professional hat on, I have to say is true, but damn “best practices.” As much as I love ArtInfo, I want to read lengthy intelligent discourse about art every now and then).

e-Flux isn’t asking for much in return for this grave responsibility, which may become a bigger hassle than it’s worth. They’re not looking to make a big profit – just enough to help with their operating costs.  They’ve publicly stated that they’ll use the money for grants for artists.  That’s really good!  I don’t think any of the other applicants have the same degree of altruism, or artistic integrity.

So, please, take one brief minute to write a public endorsement for e-Flux here to help up their odds of getting this plumb assignment as the defender of the domain that is sure to become a very popular art world must-have. (Imagine,, etc…)


Written by Jenifer Mangione Vogt

August 15, 2012 at 7:42 pm

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